In the ever-evolving world of social media, Instagram has become a powerhouse platform for celebrities that want to connect with their fans and promote brands.
With millions of followers at their disposal, social media stars hold incredible influence, catching the attention of marketers who are eager to collaborate with them. The result is a world where the most followed celebrities can earn staggering amounts for a single post.
Below, we’ll break down the top 10 highest-paid Instagram celebrities and the mind-blowing figures they command for each sponsored post.
- Cristiano Ronaldo, 597M Followers — $2.39 Million Per Post
- Kylie Jenner, 397M Followers — $1.83 Million Per Post
- Lionel Messi, 480M Followers— $1.77 Million Per Post
- Selena Gomez, 426M Followers — $1.73 Million Per Post
- Dwayne Johnson, 388M Followers — $1.71 Million Per Post
- Kim Kardashian, 326M Followers — $1.68 Million Per Post
- Ariana Grande, 376M Followers — $1.68 Million Per Post
- Beyonce, 315M Followers — $1.39 Million Per Post
- Khloe Kardashian, 311M Followers — $1.32 Million Per Post
- Kendall Jenner, 293M Followers — $1.29 Million Per Post
Instagram’s Highest-Paid Celebrities
Instagram has transformed into a lucrative platform for celebrities, providing them with immense earning potential through sponsored posts.
With massive followings that extend into the hundreds of millions, these celebrities have transformed their social media presence into money-making machines.
Here are the top-10 highest-paid Instagram Celebrities in 2023.
1. Cristiano Ronaldo, 597M Followers — $2.39 Million Per Post
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Known as one of the greatest footballers of all time, Cristiano Ronaldo also dominates the world of Instagram with an astounding 597 million followers.
Christiano Ronaldo recently became the most followed person on Instagram following his move to Saudi Arabia to play for Al-Nassr FC.
With such a massive following, it’s no surprise that he can command an eye-popping $2.39 million per sponsored post on the platform.
2. Kylie Jenner, 397M Followers — $1.83 Million Per Post
summer glow @drinkglow #glowpartner pic.twitter.com/cYhhSjYvd6
— Kylie Jenner (@KylieJenner) July 13, 2023
The youngest member of the Kardashian-Jenner clan, Kylie Jenner has leveraged her immense social media presence to build a beauty empire.
While Forbes refuted the report that Kylie was a billionaire, the social media star and beauty influencer still commands a pretty penny for a sponsored post.
With 397 million followers on Instagram, she can earn a staggering $1.83 million for each promotional post she shares, according to Hopper HQ.
3. Lionel Messi, 480M Followers — $1.77 Million Per Post
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Arguably the greatest footballer of his generation, Lionel Messi’s talent extends beyond the football field.
Messi’s recent move to the U.S. to play for Inter Miami has made him the second-most follower person on Instagram, behind only Christiano Ronaldo.
With a dedicated fan base of 480 million followers, Messi can rake in an impressive $1.77 million per sponsored post on Instagram and that number could be on the rise following his fast start in America.
4. Selena Gomez, 426M Followers — $1.73 Million Per Post
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Former Disney star turned international pop sensation, Selena Gomez holds a massive following of 426 million on Instagram.
Brands are willing to pay top dollar, around $1.73 million per post, to tap into her vast reach and influence.
Still just 31 years old, the ‘Only Murderers In The Building’ star has plenty of time to capitalize on her position as the most followed woman on Instagram.
5. Dwayne Johnson, 388M Followers — $1.71 Million Per Post
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Known as “The Rock,” Dwayne Johnson has made a successful transition from professional wrestling to Hollywood stardom.
On his Instagram, Johnson combines motivational messages with content about fitness, family, and posts promoting his various business endeavors.
With an impressive 388 million followers on Instagram, he can command a hefty $1.71 million for each promotional post he shares.
6. Kim Kardashian, 326M Followers — $1.68 Million Per Post
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A social media pioneer, Kim Kardashian’s reality TV fame has translated into a massive online following of 326 million on Instagram.
Brands are willing to pay a substantial $1.68 million per post to capitalize on her influential presence.
Kim Kardashian owns and promotes most of her products including her skin care line, SKKN, and a clothing line, Skims. Her latest Instagram promotion post was her collaboration line with Alani Nu, a high quality nutrition supplement brand.
7. Ariana Grande, 376M Followers — $1.68 Million Per Post
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Ariana Grande’s powerful vocals and chart-topping hits have won her a dedicated fan base of 376 million on Instagram.
With such a vast reach, she can earn a whopping $1.68 million for each sponsored post on the platform. As she currently is working on the film adaptation of “Wicked” in London, her reach might increase after the release of the movie.
8. Beyonce, 315M Followers — $1.39 Million Per Post
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A true icon in the music industry, Beyonce has a loyal following of 315 million on Instagram.
Companies are willing to pay an impressive $1.39 million per post to tap into her influence and connect with her massive fan base.
9. Khloe Kardashian, 311M Followers — $1.32 Million Per Post
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Another member of the Kardashian-Jenner family, Khloe Kardashian, boasts 311 million followers on Instagram.
With such a substantial following, she can earn $1.32 million for each promotional post she shares with her fans. One of the most well-liked Kardashian members, Khloe tends to promote her brand ‘Good American’ on her Instagram.
10. Kendall Jenner, 293M Followers — $1.29 Million Per Post
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Completing the trio of Kardashian-Jenner sisters on this list, Kendall Jenner has amassed 293 million followers on Instagram.
Companies are willing to pay an impressive $1.29 million per post to capitalize on her widespread appeal and connect with her massive following. The model works with the biggest fashion brands including Calvin Klein, L’oreal, Jacquemus, FWRD, and more.
